The first figure is a bendable E.T. the Extra-Terrestrial action figure, which was a promotion during the 20th anniversary of the movie. It is to scale with most 3 3/4" figures (such as Star Wars figures), which is the coolest thing about it. It was a promotional item from Kraft Macaroni & Cheese.
The second figure is a very hard to find 1988 Applause E. T. the Extra Terrestrial Eats Popcorn PVC figurine. It is an officially licensed release. The 2 1/2” figure is in beautiful, never removed from the box condition.